Sunday, 18 October 2009

Original Flavour

I was sent to the shops to buy some toothpaste, but what to buy. I was looking for something minty I guess, but I found something more unusual.

Toothpaste in “original” flavour. What retro wonder is this – was there something in it when the Victorians first started using soot to clean their teeth? Then I thought, no – people were cleaning their teeth long before black fingers... Maybe original flavour is referring to the original flavour – what was the very first flavour to be tasted? I couldn’t imagine toothpaste coming in Mammoth flavour, or “gathered berries” flavour. Maybe mother’s milk flavour? (Doesn’t bear thinking about...)

Then I sussed it – the only other time I have seen original flavour before – Doritos. No-one wants toothpaste to taste of a mildly spicy and salty corn snack, so I moved on.

Regular flavour? Great regular flavour?

I guess no-one wants their toothpaste flavour to become more or less intense as the tooth cleaning experience goes on. Therefore, in order to eliminate irregular flavour syndrome (think a poorly stirred curry paste, or a sudden mouth based explosion as you accidentally crush a cardamom pod – neither are what you want while brushing your teeth) so for this particular brand, regular flavour is what they sold it on. Still didn’t give me any ideas on what it might actually taste of, so I opened the box, pulled off the lid, removed the teensy bit of tin foil (imagine how nasty that would be if you brushed your teeth with a mini foil grenade waiting to electrify your fillings?) and tasted some.

It was kind of minty, which I liked, so I bought the one next to it that someone hadn’t already been tasting...

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